Us, too. We weren’t sure how many was too many. So, we started counting them. — (First update: 1 April 2021, second update: 8 April 2021, third update: 15 April 2021 and final update: 22 April 2021) Over the past month we ran a series of stress tests in conjunction with launching our Digital eQ* Insights service. We’ve been publishing the results here and on LinkedIn. …

The data this exercise produces drives the decisions that make online presences even more effective — Major corporations and higher education institutions have invested heavily in constructing sophisticated digital ecosystems often comprising hundreds or thousands of websites, social media accounts and other online points of presence. These digital estates represent significant asset portfolios, built to tell their organizations’ stories and meet their audiences’ information and online…

In assessing the investor relations sections of corporate websites we found three easy-to-implement fixes to boost effectiveness Addressing investors and analysts Corporate websites, especially those of global corporations, are designed to fulfil multiple roles including serving the needs of many different audiences. Current and potential investors and analysts are primary audiences for corporate websites…

Keep user surveys short and focused. Too many questions lead to abandonment, participant fatigue and unreliable data. Who are the only people that know what they need from a website? Visitors to corporate websites encounter great content assembled by skilled communications and web teams. And, to keep everything running smoothly, those teams carefully track visitor website activity and on-page behaviour.

Pharmaceutical companies — complex organizations with complex communications needs Global organizations have multiple audiences for their digital presences, needing to reach them in different languages, in different locations all while being compliant with local regulations. …

Large digital estates need close attention or they get out of hand — Can’t see the forest for the trees Almost every global organization we encounter has a digital estate comprising hundreds or thousands of websites, along with social media presences and content hosted on third-party platforms. And, most of those organizations lack accurate digital asset inventories. …

Confessions of Ignorance When I was an engineering student I had a friend, Kate, who was taking a social anthropology course. One day we met right after one of her classes and she asked: “How many shirts did Winston Churchill own?” I hesitated momentarily before confidently offering up: “two hundred”. Why, two hundred…

One Way To Fundamentally Improve Your Digital Estate’s Visitor Experience We recently carried out a high-level study to measure the number of websites global automotive companies have in their digital estates. You can see the results in the image above It turns out that major businesses in other sectors and many higher education institutions also have digital estates with very…