Aimee — What’s your advice for B2B start-ups wanting to use email marketing campaigns under CASL 2017? Start-ups typically need to contact potential sales prospects directly, as prospects will never find a website and complete a form without being told about it. Is email “cold calling” OK, as long as the email address was published somewhere on the prospect’s website?

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Paul Bradley

co-founder at eQAfy | measuring, analyzing & benchmarking digital estates